You should not pay more every time you get better at your job.
Most coaching platforms start with a low headline price, then add client-count limits, branded-app fees, video add-ons, payment fees or extra tools. This guide shows the real cost — and how TrainerPanel compares with one flat price.
Updated July 2026 · Competitor pricing last checked July 2026
Figures are approximate, based on publicly available pricing, last checked July 2026. My PT Hub and TrainerFu carry an explicit unverified flag rather than a guessed number. TrainerPanel stays flat — no per-client fee, whatever your roster.
Most coaching platforms advertise a low starting price, then add client-count tiers, branded-app fees, video limits, payment fees or separate tools for courses and websites. The real cost is the all-in monthly amount after those extras. TrainerPanel is built as a flat-price alternative with no per-client fee and core coaching tools included.
What does coaching software really cost?
The number on the pricing page is the starting point, not the total. For most coaches, the real monthly cost is the base subscription plus everything growth forces you to add: client-count upgrades, a branded client app, white-label identity, video calls, payment fees, a separate course tool, a website builder, extra team seats, and storage or SMS pass-throughs.
Real monthly cost = base plan + growth fees + add-ons + payment cuts + replacement tools
How the major coaching platforms add up
Competitor figures are approximate, based on publicly available pricing, and last checked July 2026 (two figures below are marked "unverified" pending a founder confirmation — we do not publish a guessed number). Practices vary by plan and can change — always confirm on the vendor's own pricing page.
Updated July 2026 · Competitor pricing last checked July 2026
| Row | Trainerize | TrueCoach | Everfit | My PT Hub | TrainerFu | TrainerPanel |
|---|---|---|---|---|---|---|
| Base pricing | around $79/mo (Pro 30 tier, ~25–30 clients), last checked June 2026 — Medium confidence | around $165/mo (Pro tier, up to 50 clients), last checked July 2026 — High confidence; unverified above 50 clients | around $95/mo (Pro, ~50 clients), last checked July 2026 — High confidence | flat once past the 3-client Starter tier — exact $ not published in a single currency (varies by region) | caps by tier + a ~$75/mo branded-app add-on — exact tier prices not publicly listed | Pro $79/mo, or $69/mo billed annually |
| Per-client pricing | Yes — pricing ladder tied to client count | Yes — client tiers, then sales-quote pricing above 50 | Yes — scales with clients across continuous bands | No — flat once on Premium/Ultimate (Starter capped at 3 clients) | No — hard tier caps, not a per-client fee | No — Pro stays flat as your roster grows |
| Client caps | Tier-based (2/5/15/30/50/75/100/200) | Tier-based (5/20/50), then custom above 50 | Tier-based, continuous bands 5–300+ | Starter capped at 3; no cap on Premium/Ultimate | Hard caps per tier (10/20/40/60/80/100/150/250) | None — flat on Pro |
| Coach App included | Branded app is a ~$169 one-time add-on (Pro tiers) | Not the platform's assigned weakness here | Depends on plan; add-on stack elsewhere | Branded/custom app is a paid add-on (~$95–145 one-time, region-dependent) | Branded app is a ~$75/mo add-on | Included in Pro |
| Full White Label | Extra / higher (Studio) tiers | Not core | Plan-dependent limits | Paid add-on (~$145–225/mo, region-dependent) | Not published separately from the branded-app fee | Optional add-on, $99/mo (or $79/mo annual) |
| Video Meetings | ~$10/mo add-on | Not the assigned weakness here | Depends on plan | Depends on plan | Thin | Included |
| Course Builder | Often external (e.g., Kajabi) | Not core | Content add-ons | Depends on plan | Not core | Included as product-ready |
| Storefront / selling | Varies | Narrow | Payments & Packages add-on from ~$9/mo | Varies | Thin | Included |
| Website Builder | External tool common | External tool common | External tool common | Depends on plan | External tool common | Included as product-ready |
| Payment cut | Stripe-integrated payments: ~$10/mo add-on (no % disclosed) | A possible cut on what you earn — TrueCoach's payment-fee terms aren't clearly published, and public sources conflict | No % fee found; Payments & Packages add-on from ~$9/mo | None found | None found; site states "no contracts, no setup fee" | We never take a cut on Pay Pro; optional Pay Go: 2.50% + processor fees, disclosed |
| Team pricing | Studio Plus/Max tiers (~$248–380/mo) | Sales-quote above 50 clients | Everfit Studio tiers from ~$105/mo (50 clients) | Higher tiers (region-dependent) | Gym/Enterprise tiers | Studio $179/mo, or $149/mo billed annually |
| Biggest cost risk | Client ladder + add-on stack (nutrition + payments + branded app can stack above sticker price) | Growth tiers + an unresolved payment-fee stack | Bolt-on stack (automation, payments, meal plans each a separate add-on) | Add-on stack once past Starter — never a per-client risk | Caps + app fee + the least-published pricing of the five | White-Label add-on is the one named extra |
How we compare: we use each platform's public pricing and public add-on lists, note the date we checked, and describe mechanics rather than exact invoices — plans, promotions and legacy pricing vary. Some figures we could not verify against a live, static vendor page (JS-rendered pricing sliders, region/currency splits) — those cells say so plainly rather than guess. Each platform's column reflects its own real structure; no platform is attacked for a mechanic it does not use. Corrections welcome — if you spot something outdated, tell us and we will fix it at the next check.
The bill usually changes when your roster grows
Flat pricing matters most at the exact moment other pricing models get expensive: when you grow. Move the client-count toggle below to see how each platform's line moves — and watch TrainerPanel's stay flat. Your exact cost depends on your plan and add-ons.
On per-client and tiered platforms, you are usually still in a low tier — this is the price you compared when you signed up. Watch for the first add-ons: a branded app or video often enters the invoice here.
Tier upgrades typically kick in. A per-client ladder may have moved you up one or two price levels, and payment fees are no longer a rounding error if the platform takes a cut of revenue. One useful anchor: at around 25–30 clients, Trainerize's own sticker price lands close to TrainerPanel Pro's $79/mo, last checked June 2026 — the difference shows up in add-ons and future tier jumps, not on day one.
On client-count models you are usually several tiers up from the sign-up price — plus app, video and course add-ons. On TrainerPanel Pro, your subscription is not raised by client count at 10, 25 or 50 clients — it is the same flat price.
At ~25 clients, Trainerize and TrainerPanel land close together — the gap opens as your roster (or add-on stack) grows.
My PT Hub and TrainerFu are not plotted on this chart — their exact dollar figures are unverified (region/currency conflict and JS-rendered pricing, respectively). My PT Hub's structure is flat, not per-client; TrainerFu's cost mechanic is caps plus a ~$75/mo branded-app add-on. See their full deep dives below rather than a guessed line position.
These are typical mechanics, not quotes. Your exact numbers depend on your plan, add-ons and legacy pricing — run your own with the calculator.
Included is not a feature list. It is the business model.
TrainerPanel's position is not "more features." It is a different pricing philosophy: no per-client fee, no cut of your payments on Pay Pro, Coach App included, core coaching tools included, and White Label separated as an honestly priced premium add-on — so the things a growing coach needs are never held back as surprise add-ons.
That is why the comparison above looks the way it does: the platforms are not "bad software," they are different business models. TrainerPanel's model is that growth should not raise your software bill.
When TrainerPanel may not be the right fit
TrainerPanel is built for fitness coaches and small coaching practices — not for every business.
TrainerPanel may not be right if:
- You need enterprise gym POS or front-desk operations.
- You need door/access control.
- You need payroll or staff management software.
- You need clinical or medical compliance workflows.
- You need full custom app development beyond the published white-label scope.
- You need a marketplace-first consumer acquisition product.
The competitor deep dives
Each platform has a different cost structure — and a different honest answer. Every deep dive includes what the platform is good at, where the cost can grow, who should stay, and a dated cost breakdown.
Trainerize
Main cost mechanic: Per-client ladder plus an add-on stack.
Best for: Coaches already deep in the Trainerize ecosystem.
Watch out for: Client-count tiers, a branded-app fee, and video/nutrition add-ons.
The real cost of TrainerizeTrueCoach
Main cost mechanic: Client tiers plus a payment cut on what you earn.
Best for: Coaches who want a narrower training-delivery workflow.
Watch out for: Growth tiers, and a payment-fee stack that is not fully confirmed (TrueCoach's own help doc names a flat 5% fee; the exact total stack is unverified).
The real cost of TrueCoachEverfit
Main cost mechanic: Client-count scaling plus bolt-on add-ons.
Best for: Coaches who value its product polish and ecosystem.
Watch out for: Automation, payments, meal-plan and content add-ons stacking up.
The real cost of EverfitMy PT Hub
Main cost mechanic: Flat on clients — the add-ons are the real question.
Best for: Coaches happy on a flat plan who don't need a branded app.
Watch out for: Branded/custom app and premium add-ons changing the invoice; exact $ sticker is unverified pending a region check.
The real cost of My PT HubTrainerFu
Main cost mechanic: Client caps plus a branded-app fee, with the thinnest published pricing of the five.
Best for: Coaches who want simple, lightweight software within its caps.
Watch out for: Caps, the ~$75/mo branded-app fee, and what you must buy outside the platform.
The real cost of TrainerFuYour client count changes the answer.
Enter your current platform, client count and the add-ons you use. We'll estimate your current all-in monthly cost — and put TrainerPanel's flat price next to it.
Straight answers on software cost.
Compare your real number with one flat price.
Run the calculator with your own roster, or start free and see the included stack for yourself.
TrainerPanel Pro: $79/mo, or $69/mo billed annually. No per-client fee. Month-to-month, cancel anytime.