Pricing Why TrainerPanel
Fitness coaching software for coaches who are growing

Stop being punished for growing.

The flat, all-included platform for fitness coaches who are growing — no per-client fee, no add-on stack.

No per-client fee on Pro Coach App included
On ProNo per-client fee
Included with ProCoach App
The problem

Most coaching software gets more expensive when your business starts working.

You add clients. You sell more offers. You need better delivery. Then your software bill starts climbing. That is the part TrainerPanel is built to fix.

More clients should not mean automatic software penalties.

A client app should not become the most expensive line item.

Payments, courses, sessions and memberships should not live in five different tools.

Setup should feel clear, not like staring at an empty dashboard.

How it starts

Enroll. Setup. Forget.

Forget the software stress — the per-client math, the surprise add-ons, the five scattered tools.

Start quickly, set up your core coaching flow once, and stop watching your bill every time your business grows. Your coaching work stays yours; the price stays predictable.

01

Enroll

Create your free account and enter the coach setup flow. No long sales process. No card needed to start.

02

Setup

Add your profile, create your first offer, add a demo client, assign a program or session, and preview the client experience.

03

Forget the software stress

As you add clients and offers, your Pro plan does not charge per client. Your core coaching tools stay in one place.

Built for coaches who are growing

Run the business side of coaching from one place.

TrainerPanel connects the parts that usually get scattered across spreadsheets, booking tools, payment links, video apps, course platforms, website builders and client portals. Your coaching flow becomes easier to understand: create what you sell, sell it online, manage clients, track progress, and deliver through a professional client experience.

Create programs, sessions and courses

Sell memberships, packages and offers

Manage clients and progress

Deliver through Coach App, website and storefront

Get paid through Pay Pro or Pay Go

create.trainerpanel
12-Week Strength Program
Program · assigned to clients
Live
Nutrition Foundations Course
Course · self-paced lessons
Draft
1-on-1 Coaching Session
Session · bookable package
Live

Create programs, sessions and courses

Build the coaching work your clients follow or buy — then assign it and preview the client experience, all from one Admin Panel.

Manage clients and progress

Keep client profiles, notes and records organized, and track check-ins, activity and outcomes in one view — so nothing falls through the cracks.

Profiles, notes, status and client records in one place
Check-ins, progress and outcomes tracked together
clients.trainerpanel
A
Client · on track
Week 6 of 12 · last check-in 2d ago
Active
B
Client · needs check-in
Week 2 of 8 · reminder queued
Follow up
C
Client · renewing soon
Week 12 of 12 · package ending
Renew
Progress synced to the Coach App
What you can run in TrainerPanel

Create. Sell. Manage. Deliver.

The Admin Panel is organized around the way coaches actually work. You create coaching assets, sell them, manage clients, and keep setup simple.

01

Create & Deliver

Build the coaching work your clients follow or buy.

Programs
Build workout, habit and coaching plans clients can follow.
Sessions
Sell and manage live coaching time, check-ins and packages.
Video Meetings
Run live sessions and recordings without sending clients to another tool.
Courses
Create structured lessons, video courses, bundles and libraries.
02

Sell

Turn your coaching into clear offers clients can buy.

Membership Plans
Create recurring access, memberships and ongoing packages.
Storefront
Sell programs, courses, sessions, memberships and bundles from one place.
03

Manage

Keep clients and progress easy to track.

Client Manager
Keep profiles, notes, status and client records organized.
Client Progress
Track check-ins, progress, activity and outcomes in one view.
04

Setup & Presence

Get started faster and give clients a professional front-end experience.

Demo Hub
Preview the coaching flow before going live.
Coach App
Give clients a professional app experience included with Pro.
Website Builder
Publish your coaching presence and connect offers to your storefront.
Client app

Your client app is included. Full white-label is optional.

Most coaches want clients to have a clean app experience. They do not always need a full app-store identity on day one. TrainerPanel keeps those two things separate.

Pro includes the Coach App for clients. White-Label Fitness App is a premium add-on for coaches who want their own app-store identity, deeper branding — and to make the platform invisible.

  Coach App Included White-Label Fitness App Add-on
Included in Pro YesNo
Best forMost solo and small coachesSerious brands and studios
App-store identityTrainerPanel ecosystemCoach’s own app-store identity
Branding depthLight to moderateDeep / customized
Setup effortFasterMore involved
PriceIncluded with ProOptional add-on
Payments

Start with the payment setup that fits you.

Some coaches already have Stripe and want direct control. Some just want to start selling quickly without dealing with setup first. TrainerPanel supports both paths.

Recommended

Pay Pro

Connect your own Stripe account from setup and keep direct control of your payments. Pay Pro is free — and on Pay Pro, we never take a cut of your payments. Standard processor (Stripe) fees apply.

Best for

Coaches ready to run payments through their own connected account.

Pay Go

No Stripe account yet? Start selling today through the TrainerPanel-managed route. Pay Go carries a 2.50% handling + settlement fee (the same rate applies to in-app purchases, plus the app store's own commission), plus standard processor (Stripe) fees — shown clearly before you use it, and only until you connect your own Stripe.

Best for

Coaches who want to test offers or start selling before completing their own payment setup.

Simple pricing

Grow your roster, not your bill.

Enroll. Setup. Forget.

Start free. Upgrade when you are ready to run the business.

TrainerPanel keeps the core coaching stack simple: free to start, flat Pro pricing, a team plan when you grow, and transparent add-ons only where they make sense.

Starter

$0

Start free and try the core workflow with usage limits.

Core coaching workflow
Demo client and first offer
No card needed to start

Best for: new coaches, testing coaches and first-time setup.

Start free
Recommended

Pro

$79/mo

or $69/mo billed annually

For serious solo and small coaches who want core tools included and no per-client fee.

No per-client fee on Pro
Coach App included
No separate subscriptions to juggle

Best for: running the coaching business day to day.

See Pro

Studio

$179/mo

or $149/mo billed annually

For growing practices that need team workflows and more included capacity.

Team workflows
Shared clients and oversight
More included capacity

Best for: multiple coaches, shared clients and team oversight.

See Studio
White-Label Fitness App Add-on
Optional add-on for coaches who want full app-store identity and deeper branding.
$99/mo
or $79/mo annually
See White Label

Same Pro price whatever your roster

At 50 clients
$79/mo
At 100 clients
$79/mo
At 500 clients
$79/mo

Extra capacity and hands-on setup help are available as transparent options. Core tools should not become surprise add-ons.

Compare costs

The headline price is not always the real price.

Before choosing coaching software, compare the full cost: client limits, app fees, payment fees, course tools, website tools, video usage and add-ons. TrainerPanel makes that comparison easier with a real-cost guide and calculator.

Your client count 50
10250500
Typical per-client rate
A generic model — set your own
$ /client/mo
TrainerPanel Pro — flat $79 Generic per-client
10 500 clients $2,000 $0
TrainerPanel Pro
Flat — no per-client fee
$79
/mo, flat
Generic per-client tool
50 clients × $4
$200
/mo, rising

At 50 clients, a $4/client model runs about $121/mo more than TrainerPanel Pro — and it keeps climbing as you grow.

Illustration — set your own numbers. A generic per-client model, not a specific competitor. For competitor-by-competitor figures, use the full calculator.

Ask these before you choose

How many clients are included?
Is the client app included or paid?
Are payments direct or does the platform take a cut?
Do courses, memberships, sessions and website tools cost extra?
What happens when your team grows?
Is TrainerPanel right for you?

A good fit for coaches who want one clear system.

TrainerPanel is not trying to be every kind of business software. It is built for fitness coaches who want to create, sell, manage and deliver coaching without stitching together too many tools.

A good fit if…

You are a fitness coach, personal trainer or small coaching practice.

You sell programs, sessions, courses, memberships or packages.

You want clients to have a professional app experience.

You want payments, storefront and delivery connected.

You dislike per-client pricing and surprise feature add-ons.

You want to start simple and grow without rebuilding your stack.

Probably not the right fit if…

You need gym access control, POS hardware or front-desk club operations.

You need payroll or enterprise staff management today.

You need clinical or medical compliance workflows.

You want custom native software development, not a SaaS platform.

You only need one tiny tool and do not want a full coaching system.

Questions

Straight answers before you start.

Everything coaches ask before setting up — answered honestly.

More answers in Help Center
TrainerPanel is fitness coaching software for coaches and small coaching practices. It helps you manage clients, create programs and courses, sell sessions and memberships, collect payments, track progress, publish a website or storefront, and deliver coaching through a Coach App.
TrainerPanel Pro does not charge per client. You can grow your client list without moving into a higher price only because of client count. Fair-use limits exist to keep the platform fair — they're generous, and they never add a per-client fee.
Yes. Starter is free and lets you try the core coaching workflow with limits. It is built so you can set up your profile, create your first offer, use a demo client and understand how TrainerPanel works before upgrading.
Yes. Pro includes a Coach App for clients through the TrainerPanel ecosystem. Full White-Label Fitness App is separate and optional for coaches who want their own app-store identity and deeper branding.
Coach App is the included client app experience for most coaches. White-Label Fitness App is a premium add-on for serious brands that want their own app-store identity, custom app presence and deeper branding.
TrainerPanel does not take a platform cut when you use Pay Pro with your own connected Stripe account. Standard payment processor fees may apply. Pay Go is available for faster setup through a TrainerPanel-managed route with clearly shown transaction costs.
You can sell programs, courses, sessions, memberships, packages and bundles through your storefront. Your clients can then access the relevant coaching content or session flow through the platform and client experience.
TrainerPanel is focused on fitness coaches, personal trainers and small coaching practices. It is not positioned as gym POS, access control, payroll or front-desk club management software.
The White-Label Fitness App is the one named add-on. Beyond that, only honest pass-throughs and transparent options: SMS credits, unusually heavy storage or media usage, hands-on migration or setup help, custom enterprise work, and app-store developer fees you pay directly to Apple or Google. Core tools are never surprise add-ons.
Yes. You can start with the free setup flow and move your core coaching workflow into TrainerPanel step by step. For larger migrations, hands-on setup and migration help is available — talk to us.
Start free

Ready to build your coaching business without per-client pricing?

Start free, set up your first offer, preview the client experience and decide when you are ready to upgrade.

No card needed to start. Pro has no per-client fee, subject to Acceptable Usage Policy.