Everything included. Flat.
No per-client fee.
Start free, set up your coaching business, and grow your roster without your software bill growing with you.
TrainerPanel pricing is flat and built for coaches who do not want their software bill to grow with their client list. Starter is free for up to 3 clients. Pro is $79 monthly or $69/month billed annually, with no per-client fee — your price does not rise with your roster — and core coaching tools included. White-Label Fitness App is an optional premium add-on.
Enroll. Setup. Forget.
Forget the software stress — the per-client math, the surprise add-ons, the five scattered tools.
Create your account, follow the guided setup, launch your first coaching offer, and let TrainerPanel handle the recurring admin layer — clients, programs, sessions, payments, progress and app delivery — at one predictable price.
Enroll
Create your free account and enter the guided coach setup. No long sales process, no card needed to start.
Setup
Add your profile, create your first offer, add a demo client, and preview the exact experience your clients will get.
Forget the software stress
As your roster grows, Pro never charges per client and your core tools stay in one place — so your bill stays predictable, not something you watch.
Three plans. One add-on. No surprises.
Starter
Free forever
For new and testing coaches
Prove the loop before you pay anything. No card needed.
3 active clients · 3 active programs · 3 active sessions · 3 active offers · limited storage · no full white-label · no team layer
Start free — no cardUpgrade when you are ready to coach more than 3 clients, publish more offers, or run TrainerPanel as your main coaching system.
Pro
or $69/mo billed annually · Save $120/yr
For solo-to-small coaches
The flat plan for serious coaches. Core tools included, no per-client fee — grow your roster without your price growing.
Full White-Label Fitness App (add-on) · team layer (Studio) · large storage/SMS pass-throughs · custom enterprise work
Start ProMove to Studio when multiple coaches need roles, oversight and shared clients.
Studio
or $149/mo billed annually · Save $360/yr
For growing teams — 2–8 coaches
Everything in Pro, plus the team layer for a growing coaching practice.
Studio is for coaching teams — not gym front-desk, POS, access control or payroll software.
Start Studio Talk to usor $79/mo billed annually · Save $240/yr
Add-on to Pro or Studio
Your own app-store identity: custom app name, icon, screenshots and full visual branding. Make the platform invisible.
Apple and Google developer fees are paid by you directly to Apple/Google — they are pass-throughs, not TrainerPanel markups.
Not included: custom software development · guaranteed app-store approval timing · clinical/medical compliance features
Same Pro price whatever your roster
Monthly plans are month-to-month — cancel anytime. Prices in USD.
Included is the business model, not a feature list.
Everything a coach needs to create, sell, manage and deliver coaching is part of the plan — not a stack of paid add-ons.
Grow your roster
No per-client fee. Your price stays flat as your client list grows.
Client Progress
Check-ins, activity and outcomes in one view.
Templates & Notifications
Start faster, keep clients engaged.
Basic automations & analytics
The recurring admin layer, handled.
Items marked "as product-ready" roll out at no extra charge — they are part of Pro, not future add-ons.
Your client app is included. Full white-label is optional.
Most coaches want clients to have a clean app experience. Not everyone needs their own app-store identity on day one. TrainerPanel keeps the two separate — so the included app never becomes a surprise line item.
| Coach App for Clients Included | White-Label Fitness App Add-on | |
|---|---|---|
| Included in Pro | Yes | No — add-on $99/mo monthly or $79/mo billed annually |
| Published under | TrainerPanel ecosystem | Your own app-store identity |
| Branding level | Light to moderate | Full and deep |
| Custom icon and screenshots | Limited, TrainerPanel-controlled | Yes |
| TrainerPanel branding | Present or light | Removed where technically supported |
| Setup effort | Low | Higher |
| Best for | Most solo and small coaches | Serious branded coaching businesses |
Two ways to get paid. Both transparent.
Some coaches already have Stripe and want direct control. Some want to start selling today and sort payment setup later. TrainerPanel supports both — and tells you exactly what each costs.
Pay Pro
Connect your own Stripe account and keep direct control of your payments. Pay Pro is free — and on Pay Pro, we never take a cut of your payments. Standard processor (Stripe) fees apply.
Connecting your own Stripe is free on TrainerPanel — and we never take a cut of your payments on Pay Pro.
Best for
Coaches ready to run payments through their own Stripe account.
Pay Go
No Stripe account yet? Start selling today through the TrainerPanel-managed payment route. Pay Go carries a 2.50% handling + settlement fee (the same rate applies to in-app purchases, plus the app store's own commission), plus standard processor (Stripe) fees — shown clearly before you use it, and only until you connect your own Stripe.
Best for
Coaches who want to sell now and switch to Pay Pro later. Switching is the design.
Full fee detail, settlement timing, payouts and supported countries live on the Payments page.
The headline price is not always the real price.
Most coaching platforms add cost as you grow — per-client tiers, branded-app fees, video caps, payment cuts, separate course and website tools. Here is the shape of the difference:
At 50 clients, a $4/client model runs about $121/mo more than TrainerPanel Pro — and it keeps climbing as you grow.
Illustration — set your own numbers. A generic per-client model, not a specific competitor. For competitor-by-competitor figures, use the full calculator.
| Pricing mechanic | Common on other platforms | TrainerPanel |
|---|---|---|
| Per-client fee | Often rises as you grow | No — Pro stays flat as your roster grows |
| Branded client app | Often a paid add-on | Coach App included in Pro |
| Full white-label app | Usually premium | Optional add-on, clearly priced |
| Video calls | Often Zoom, caps or add-ons | Live sessions + recording included |
| Courses | Often a separate tool | Included as product-ready |
| Payment cut | Some platforms take a % of revenue | We never take a cut on Pay Pro |
| Website | Often a separate website builder | Included as product-ready |
Competitor practices vary by platform and plan — see the full, dated comparison on our real-cost guide.
What "no per-client fee" means — and what fair use is for
What fair use means here: there is no per-client fee and no price tier tied to client count — ever. Our Acceptable Use Policy exists to keep the platform fair. It's about abuse patterns, not the size of a real coaching roster. If you're one coaching business growing a real client list, growth never raises your price. And if anything ever needs a conversation, we'll reach out first — nothing changes silently.
Read the Acceptable Use PolicyStraight answers about pricing.
Everything coaches ask before choosing a plan — answered honestly.
More answers in Help CenterStart free. Upgrade when the value is obvious.
Set up your coaching business, launch your first offer, preview the client experience — and move to Pro when you are ready to grow without a growing bill.
Month-to-month, cancel anytime. No per-client fee on Pro — your price doesn't grow with your roster.